Today’s business executives view digital transformation as a matter of survival. Digital transformation creates a variety of advantages for companies that allow them to be more competitive and avoid digital Darwinism.
What is Digital Transformation?
Digital transformation is the integration of digital technology into all areas of a business. Transformation is more than a shake-up of processes, the introduction of one or two new digital tools, or the diversification of current offers. Instead, transformation means a complete change to the very foundational components of the business, including the infrastructure, marketing models, operating processes, products, and customers.
Businesses harness the combined powers of the four great disruptors born in the digital age - social media, analytics, mobile, and the cloud to transform and survive.
Digital transformation keeps an organization at the cutting edge of digital solutions to remain competitive in the marketplace. Digital Transformation allows businesses to reach new sets of customers and increase the lifetime value of existing ones.
Advantages of Digital Transformation
Customer Acquisition and Retention
New, digitally evolved competitors are a real threat to the established enterprises and small businesses that still rely on legacy marketing operations and traditional products. They are an even more significant threat to companies who have failed to continually refresh products and services in line with advances in technology and customer expectations. Digital transformation allows corporate leaders to reinvent the offerings and their reach, providing access to larger online markets.
Workflows and Operations
Digitally transformed operations enable teams to collaborate seamlessly across departments and streamline communications across a whole workforce supply chain. Technology allows for a dramatic increase in productivity by enabling employees to complete tasks in moments that traditionally took days and opens opportunities to replace manual tasks with automated and systematic digital solutions.
Digital technology has removed barriers to entry for businesses of all sizes to expand to a global audience. Geographic location and communication is no longer an issue for growing companies. Cloud-based and often freely available collaboration tools and all the infrastructure, including the digital assets necessary to provide the storage, security, and backups, are a simple click away.
Digital tools gather, analyze, and visualize data collected from every part of a customer journey and throughout the company. With this information, predictive models identify business opportunities and risks. Consumer behavior analysis predicts market trends. Qualified leads are reliably identified early in the sales cycle. Finally, areas of workflow inefficiency can be recognized and improved.
The implementation of modern systems aids in market research, production and roll-out of all new services, campaigns, and products. By retrieving better insight, businesses can develop products that provide solutions to leading customer problems. With digital tools, companies can more effectively produce those solutions and more quickly deliver them to customers.
Administrative costs can be expensive and challenging to scale efficiently. With digital transformation, administrative expenses - from paper processes to staff - can be limited. With the automation of tasks and new digital tools, costs can be reduced, and businesses can more easily scale to keep up with growth.
To learn more about digital transformation, check out our digital transformation roadmap infographic.